Learn more about diamonds

Beautiful Diamonds & The 4 C’s. Cut, Colour, Clarity & Carat.

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  • Cut is just one of the important elements that makes a diamond sparkle.
    These diagrams show how a diamond’s cut can affect both it’s visual size and the way light passes through… ultimately affecting it’s true ‘TOP’ size, appearance and value.

  • Well cut & balanced Diamond.

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  • Bottom heavy & poor reflection.


  • Shallow cut & light passes through.


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  • Beautiful Balance and Reflection.

    Light Enters through the top, reflects around the Diamond and returns to the top creating amazing sparkle and scintillation.


Diamonds range in colours from Fine White, Champagne, (light Browns) and shades of Yellow.

Most Fine jewellery features diamonds within the colour ranges of D to J.

  • D E F G H I J

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    K L M N O P Q R

  • S T U V W X Y Z

  • Fancy colours like Yellow and Champagne are increasingly popular in modern designs.

    Other available rare colours are Pinks, Blue, Red and shades of Green.
    The rarer the colour = the more expensive the price. .


Each Diamond contains small particles. These particles are often called inclusions.
They appear in a range of colours, shapes and positions.
Impacting the look of the diamond and it’s true value…
…the more visible the inclusions, the lower the grade and lesser the Diamond’s value.

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  • diamond-img7Low Grade Diamond



This is the easiest one to master.
Simply put… The larger the Diamond the rarer it is and the greater the value.
(When comparing to Diamonds of equal quality)

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FACT Sheet

The Diamond is the hardest gem of all, and is made of just one element: Carbon.

It is highly and loved valued for its colourless nature and purity. Most diamonds are primeval :

—over a billion years old—

and are formed deep within the earth. MINERAL: Diamond, CHEMISTRY: C, COLOUR: Colourless,REFRACTIVE INDEX: 2.42 BIREFRINGENCE: None SPECIFIC GRAVITY: 3.52 (+/-0.01) MOHS HARDNESS: 10

  • Did You Know…

    Most diamonds formed more than a billion years ago!
    Formed under the earth, and with immense heat and pressure about 161 km (100 miles) below the earth’s surface, where the conditions are just right. Diamonds are the hardest natural material on earth. They stand for fearlessness and invincibility, and are a symbol of love.

    An ancient Greek story tells of Eros, the god of love. He would shoot his arrows through people’s hearts so they would fall in love. The arrow tips were made of diamonds!

    The word ‘Diamond’ comes from the Greek word ‘adamas’ which means “invincible.” For being the hardest material on earth.

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  • The world famous
    Koh-I-Noor Diamond is part of the British crown jewels. It weighs 105.60 carats, and is stored in the Tower of London.
    STR/AFP/Getty Images

A Diamond is found with an Octahedral shape structure before it is cut.

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  • A 29.6-carat blue diamond.

    Blue Diamonds are among the rarest and most highly coveted of all diamonds. The Cullinan mine is the most important source of blues in the world and is known for producing both blue diamonds and exceptionally large diamonds.

    The largest gem-quality rough diamond ever found is the 3,106-carat ‘Cullinan Damond’.

  • World Record Diamond

    In November 2013,the ‘Pink Star’ sold at auction for $83.2 million. The oval-shaped diamond weighing 59.60 carats and the size of a plum and was mounted in a ring. It was cut and polished from a 132.5 carat rough diamond, un-earthed in 1999.


  • More than 90% of the world’s total production of pink diamonds.

    Australia’s biggest pink rough diamond has been discovered at Rio Tinto’s Argyle mine, the world’s largest producer of rare pink diamonds .

    The carat diamond, is known as the Argyle Pink Jubilee. It was unearthed at the Argyle open pit in the East Kimberley region of Western Australia.


  • Diamond’s carbon atoms are bonded in essentially the same way in all directions.

    Graphite, also contains only carbon, but its formation process and crystal structure are very different.
    Graphite is so soft that you can write with it, while diamond is so hard that you can only scratch it with another diamond.

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  • Graff Vivid Yellow Diamond’

    The 100.09-carat “Graff Vivid Yellow,” one of the largest fancy vivid yellow diamonds in the world, recently sold for more than $16.3 million. This is a world auction record for a yellow diamond and for a Graff diamond. The ancient Greeks and Romans believed diamonds were tears of the Gods and splinters from falling stars. Their rarity, durability and beauty made them popular among medieval royalty.

When it has to be Perfect… it’s what we do best.

Pure Envy Designer Jewellers are here to help you…


and see how easy we make it for you…