8 Scams to Avoid

01. 

Deception Rings

Thin, Weak and Hollow.

1. No Strength

2. Diamonds Fall Out

3. Expensive or Impossible to Repair

Example: Shows how thin rings bend easily & the Diamonds can fall out.

02.

Man Made Diamonds

Made in a factory by machines.

Sometimes disguised and sold as Natural Diamonds.

03.

Poor workmanship.

04.

Low Grade Diamonds.

Internally Dirty and not much ‘sparkle’ in natural daylight.

Often found ‘On SALE’.

Warning : They only look good with special lighting.

05.

Grade Bumping

Confusing descriptions to make ‘Low Grade Diamonds’ look and sound better than they Really ARE..

Warning:  ‘HIDDEN’  Fractures chip easily.

06.

Fractured Diamonds

Weak spots inside a Diamond that cause them to Cleave, Crack  or Chip easily. (Cleave = to split apart) (Crack = to fracture inside) & (Chip = edges break away)

Example Shows a collection of broken, chipped and fractured Diamonds.

Each one of these ‘Cheap’ Diamonds had to be replaced at the customer’s expense.

07.

WEIGHT not SIZE

Diamonds with the same WEIGHT can still have different SIZES…

Example : Both may be a 1.00 carat Diamond,  but the Diameter of the second one is much smaller.

Warning : They appear smaller from the top, don’t sparkle as well and is the number ONE reason why different jewellers can sell what ‘SOUNDS’ like the ‘SAME’ Diamond for ‘DIFFERENT’ prices.

08.

‘Special Price’ or ‘Discounted Rings’

 This is where MOST people get tricked into buying LOW Quality.

Warning : Avoid buying on ‘PRICE ALONE’ as they often come with un-welcome surprises.

Have More Questions?

Have you seen our FAQ Page?

Want to see what others say… click here http://pureenvy.com.au/testimonial/

Let Us Help You Get It Right!

Make an appointment Here or Call Us NOW 8373 1176