It All Begins With One Perfect Ring

Adelaide's Engagement Ring Specialists

It All Begins With One Perfect Ring


Your ring Made For You by our team of Award-Winning Jewellers, right here in Adelaide.

Quality rings, with service to match. We make it Easy for you to take their breath away.

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You're down on bended knee, about to ask the ultimate question.

Except, you're not at all nervous - because you KNOW that you have absolutely knocked it out of the park.

When you open that little White Box, they're standing there wondering how you got it so right.

Sound like a dream come true?

This is the dream we bring to life every day.


Classic Engagement Rings to Unique Engagement Rings. Diamond Engagement Rings, Sapphire Engagement Rings and Coloured Engagement Rings. Solitaire Engagement Rings, Halo Engagement Rings and Trilogy Engagement Rings.

With our on-site Studio workshop, it's all possible.

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Diamond Wedding Rings, Plain Wedding Bands, Classic Wedding Rings. Traditional Wedding Rings or Unique Wedding Rings.

Whatever your style, we believe your Wedding Rings should suit you and what you love.

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Diamond Eternity Rings, Unique Eternity Rings, Right Hand Eternity Rings. When it comes to Eternity Ring Styles the possibilities are endless.

Let us help you create a special piece to signify your next chapter. Or spoil them, just because you can.

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When you’re planning on asking the ultimate question and want to know where to get quality Custom Engagement Rings, Wedding Rings, Diamond Rings in Adelaide, look no further.

We're not your Average Jeweller.

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When we first opened the Pure Envy doors over 20 years ago, we knew one thing from the very start.

We wanted to create something different.

It's just part of the reason why we're an Appointment Only Studio.

We believe buying a ring should be an Experience. But, we’re equally big on providing you with a Quality product to match too.

After 16 years on Adelaide’s premier high street, King William Road, moving to the Appointment Only Studio we now call home was the next step in our journey of going above and beyond for our clients.

It’s the same Award Winning Team bringing your dreams to life in our on-site workshop. But, we’re focused on you more than ever.

Private & Uninterrupted, your time with us is completely different to walking into a store to buy a pair of jeans.

Because purchasing the Engagement or Wedding Rings that will begin the next chapter of your lives should be different.

How we’d describe what we do: no fluff, but all the bubbles.

We know how overwhelming purchasing a special momento and investing a significant amount of money can be. You’re navigating a new world and the nerves of popping the question may also be starting to kick in…

We're here to make it Easy.

There’s nobody else in store listening in on your conversation, no risk of running into anyone you know. You don’t have to worry about a distracted sales assistant answering the phone or talking to other clients.

Our team will walk you through all the options in a relaxed environment. Your experience is free from confusing industry lingo or information that makes your head spin.

We're real people, and we'll talk to you like real people too.

Our goal is a ring you can both love for a lifetime and a relaxed, stress-free experience.

We actually believe creating an Engagement Ring should be fun.

All you need to worry about, is chilling the champagne.


The heart and soul of what we do, hear how some of our clients have found their Pure Envy Experience.

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Congratulations on getting here!

For us… Creating your ring is so exciting…

Not only does it mark these special moments in your life in a symbol that can be cherished forever. But, the process of creating your ring is such a great memory too.

After over 30 years, my favourite part is still the reaction you have when you both see your ring for the very first time.

The excitement, joy and love written across your partners face in that first second is priceless.

When you get to watch your partner’s face in this moment – it will be a moment you will remember forever.

It’s why we spend so much time not just creating your ring, but creating it with all the attention to detail that you both deserve.

We’re PROUD of the fact that we do things differently.

Because – This is about YOU.

How would it feel to deal with someone who values how important this is to You…

Who believes in what they do, and what they provide. Someone who isn’t afraid to stand behind their product and service and tell you WHY it’s different from the rest.

The STUDIO by Pure Envy is YOUR space.

And by being Appointment Only – your time here is Yours too.

If you Value your own standards and are looking for someone who recognises how important this is to YOU. Someone who follows through with a Quality, Service and EXPERIENCE unlike anything else in Adelaide…

That’s what we do.



Easily one of the most common questions people have about creating a custom made engagement ring. The standard answer to this question is approximately 2-3 weeks. But, we aim to please and because of this we have had some rings in our clients hot little hands in as little as 24 hours – 7 days.

While we do suggest being a little organised to make the process as stress-free and easy for you as possible, don’t rule anything out until you’ve spoken with us. With the workshop on site we can hurry things along a bit if we need to!


We know that when you’re navigating something new it helps to get a bit of a sense of what’s the ‘norm’.

We can make our Engagement Rings from around the $3500-4000 mark right up to $200,000+. But, we find our clients generally tend to fall into one of three price different brackets.

The first is around $4-6k, the middle in the $6500-8k bracket and the upper around $8500-12k mark.

It is of course dependent on each person and there’s no one size fits all. This is why we create your ring to suit your price range! Then you can spend what’s comfortable for you and have a ring you love, all tailored to suit.


First off, our team will start by getting to know a little bit about you and what you’re after. Who you are is just as important to us. We’re creating a ring that will symbolise your Engagement after all.

You might have no idea where to start, or have an exact picture of what they love. It doesn’t matter where you’re at – we’ll help guide you. Our clients tell us all the time how nervous they are to start. But, then they’re surprised by how Easy it all is and how much they enjoy the process. 

Initially we are aiming to get a feel for how we can best tailor your appointment time to you. There’s not a pre set agenda. Everything we do it’s all based around it being the right fit for you.

We’ll walk you through different design options and play with some different rings so that you can physically touch and feel what might suit you. When it comes to different information and understanding things – like Diamonds and pros and cons about different designs, we’ll make it easy. We can give you as much or as little info as you’d like. Again, it’s about your time with us being suited to you.

Appointments generally go for around 30 minutes, but by no means do we rush you out the door when 30 minutes is up. It’s relaxed and at your pace. That means some people are ready to go in 20 minutes and others sit with us for closer to 45.


Absolutely! We have a wide range of styles here that you can look at in your appointment with us. All of these are made to the same high quality standard as your ring will be, but we then make your ring just for you. We much prefer making a ring that suits everything you love and has been created just for you. There’s just something special about it having your name on it from the very beginning.


Once you’re comfortable and ready to go, we take roughly a 50% deposit to get things started. This means we can secure your Diamond (or gemstone) and our team can start weaving their magic. Once your ring is finished (normally 2-3 weeks later) we organise a time for you to come back and see the finished result. This is when you pay the balance.


Having a look around our website (as you are now!) is a great place to start. It will give you a bit of a feel for who we are and what we’re about. If you’re looking for another step before you make contact with us, then we’d recommend reading some online reviews as this will give you a direct insight into our clients experience first hand.

If you want to chat more, just get in touch with us! We’re here to help and you’ll get a real human on the end of the line.

When you’re ready, book an appointment online! This is how you can secure a time with us in our Studio and we can help you face-to-face. If you’d like to have a chat before you do so you can also schedule a call or send us an email.


Generally, YES!
Any diamonds we use over 0.50ct are ALWAYS certified. Under the 0.50ct mark if it’s a centre stone and important to you that it’s certified we will source one that is!

It’s good to note smaller diamonds (like those used in Wedding bands) are never certified. The certification process is usually over $150 per stone so it would get pretty pricey (and a little unnecessary and unheard of) if we were certifying all these little guys.

A diamond certification basically means an INDEPENDENT (this is important!) Diamond laboratory has looked at your diamond and determined which gradings they would give it. This means you have a certificate which tells you what someone, independent of us, thinks of your stone. It’s a great way to get total peace of mind that you’re buying what we say it is, and that it’s a quality product! Buying a ring without a certification from a reputable and independent diamond grading laboratory can be risky business.


When people hear the term ‘Custom Made’ they’re often confused about what this actually means!

It can sound expensive, overwhelming and like the design needs to be fancy or completely different for this to be an option. None of the above is true! Not the way we do things anyway!

For us ‘Custom Made’ means that from the moment we began creating your ring it’s had your name on it. From the moment we choose the design together and begin rolling out your gold, right down to the first time you open that little white box – it has been yours from the very beginning.

When comparing this with a similar Quality of product this is absolutely not more expensive! In fact making a ring for you has never been more expensive than one we’ve finished and have on display. They’re all made the same way with the same level of care.

The difference is that Custom Making your ring for You is our preferred way of doing things. Everything about it suits you, your style and your price range.

The sentimentality behind the pieces we create is not something we take lightly – there’s just something special about knowing it’s been yours from the very beginning.


This is a big one. Just as you service your car regularly, your jewellery does need some TLC from time to time. Not only will this keep it looking in tip top condition, it will also minimise any repair costs you may incur down the track. Because it also means we can keep an eye on any wear and tear.

For all our rings we recommend bringing them in for a regular check-up every 12 months. It’s important to do so as you will bump, knock and scratch your jewellery through everyday wear. Our full check up and service will set you back a small fee, and your jewellery will be returned to you generally within 24 hours looking good as new.